Check out graph below displaying importance of online WoM to Chinese consumers. Electronics are the biggest category for WoM influence, with phones topping the list. This is not surprising given the uber importance of cell phones to Chinese youth as THE status symbol purchase, social enabler, and intimate friend.
During my time with Walmart China, I remember we spent quite a lot of time looking at how males handled household purchase decisions related to electronics and cars. Its interesting to see that only one truly “female” category made the top 8 – cosmetics. (I say babies are equally loved by both males and females 🙂 ).
Learning: if you are selling electronics, cars, or babies in China, you need to have big online WoM strategy/presence.
Taken from the folks @ http://www.seeisee.com/